Retail is everywhere- from the small Mom and Pops store to the big Walmart. With its very dynamic nature and new challenges every day, Retail happens to be an area where IT solution works like wonder. The entire retail supply chain process has many avenues where we can start implementing the IT solutions. These can be started off at any point of contact in the supply chain process. Also, there are various departments in a retail chain that can work efficiently once automated. IT solutions can help Retail industry in terms of improved customer experience, efficient product life cycles, better supplier-retailer relationship to name a few. IT solutions for retail industry work in the area of merchandizing, POS, supply chain management, MDM, vendor collaboration, CRM etc.
Base camp has a successful track record providing Infrastructure services to the retail sector, understanding the need for reliable effective systems that can help to deliver a competitive edge. Network design and build and communications infrastructure projects feature heavily as well as Storage solutions as our customers recognise the importance of customer data within their organisations.
Base camp help retailers modernize customer shopping experience When it comes to retail industry, customer experience and satisfaction is of paramount importance. All retail chains and outlets vie for footfalls and site visits. A major part of the budget is spent on marketing and advertising and enhancing the in-store display to make the overall shopping experience a pleasure. With mobile devices becoming a key technology enabler, brick-and-mortar stores are incorporating it to enhance customer shopping experience and employee productivity.
Technology has given retailers the ability to forge a personal relationship with their customers. Tesco's silver bullet for personalization is Clubcard, their loyalty management system. With insights into shopping habits and lifestyle choices from 43 million customers, it is an analytics powerhouse that can be used to provide targeted promotions, tailored suggestions and recommendations from the shopper's social circle. Tesco needed to make the most of all this great data, and started revamping Clubcard - moving from a mundane loyalty card to a compelling, non-intrusive shopping buddy that understands the way you shop and what you like to shop.
The retailer of today will have to fully engage with the customer across channels, tap into new geographies and unlock value with operational excellence. To accomplish this, retailers will need a partner that can contribute across the value chain by sharing KPIs and a strategic vision of the organization.
Retailers are deploying more-and-more in-store technology (e.g., wireless Point-of-Sale (POS), guest Wi-Fi, location-based retail presence analytics) just to remain competitive in the market.Base camp end-to-end connectivity and security solution enables these technologies to be securely connected, while protecting the network from the latest advanced threats and ensuring strict compliance to PCI DSS.